2016 May

Trailways Appoints New President/CEO

Transportation Industry Leader—Eva Hotard

Fairfax, VA – May 16, 2016 – Two well-known names in the passenger transportation industry – Hotard and Trailways — have come together as Eva M. Hotard takes the helm as President and Chief Executive Officer of the Trailways Transportation System, Inc. (Trailways), effective immediately.

Ms. Hotard succeeds Gale C. Ellsworth, who is retiring after serving nearly two decades as the organization’s President/CEO. “Gale did an excellent job. We really can’t thank her enough and truly hate to see her leave—but wish her much happiness in her new phase of life,” stated Ron R. Moore, Trailways Chairman and President of Burlington Trailways in West Burlington, IA.

Eva M. Hotard.May 2016A search committee composed of Trailways Board members unanimously selected Ms. Hotard from a field of more than 400 applicants.

“Eva ran a very successful bus company. She has been in the business for many years; worked her way up through the ranks and has a wonderful reputation as a talented business leader. She knows all of the trials and tribulations that independent bus companies go through. Eva clearly understands everything about the industry,” Mr. Moore said. “We selected her because of her experience and her leadership skills. Like Gale, Eva is also passionate about the industry. “

Search Committee Chairman Jonathan T. Berzas, President and CEO of Fullington Trailways in Clearfield, PA, stated: “Ms. Hotard is well respected in the motorcoach industry and brings a wealth of knowledge to the Trailways organization. She led a family motorcoach business based in New Orleans through a tremendous growth period. We chose her because of her extensive knowledge and experience in the industry.”

“The 80-year-old Trailways brand is very powerful. It’s a tremendous strength. So, building on the brand and leveraging resources are what I want to concentrate on,” Ms. Hotard said. “A strong brand helps everyone on the Trailways Team.”

“The companies in the Trailways system are exuding optimism to grow and to embrace the future. They work very well together,” she added. “With the experience of my own growth as a leader in the school of hard knocks, I can help to shorten the learning curve while the companies are in a growth mode. I’m going to be working with the stockholder companies to help them with revenue management, operations and driver management, including meeting the challenge of attracting and retaining the next generation of drivers. I’ll also work on developing a very strong sales culture.”

Safety will be another critical area of focus for Ms. Hotard. According to Trailways Chairman Moore, “Our goal is to position Trailways as this industry’s leader in safety, and Eva has a passion about safety.”

Combining the emphasis on safety with driver management, Ms. Hotard anticipates implementing at Trailways, elements of an online, modular, computer-based learning program for drivers. She has been collaborating with the Alliance Safety Council to introduce the program to the motorcoach industry to improve driver performance and to support company owners in risk mitigation.

“Corporate cultures that embrace learning and growing always end-up leading the pack. So, raising the standard of performance to become the model of great service to customers will be a top priority; and being able to work with companies in the industry that I grew up with—is very exciting to me,” Ms. Hotard said.

The Hotard Family has been in the bus business since 1935, when Etienne Hotard launched a line run service between the Eastbank River Parishes and New Orleans, LA. In 1960, Eva’s father started Hotard Coaches as a one-bus operation offering scheduled service between Vacherie and New Orleans. It later became known for its charter transportation services.

Eva Hotard, one of nine siblings, all of whom worked in the family business at one point, started her career with Hotard Coaches, Inc., in 1977. She was elected General Manager in 1984 and President/CEO in 1993, a position she held until 2004. Ms. Hotard had overall responsibility for the operating entities, two leasing entities and a partnership with land holdings. Under her leadership, Hotard Coaches grew from a three-vehicle operation to a fleet of more than 100 vehicles. It became one of the largest travel services companies in the Gulf South, with offices in New Orleans and Baton Rouge, LA; Biloxi, MS; and, Washington, D.C.

During her leadership tenure, the Hotard family businesses expanded to include a destination management company for large themed events and meetings; purchase of a receptive tour operator; plus, 50 percent ownership (in partnership with the New Orleans Steamboat Company) of Gray Line of New Orleans, Inc., a sightseeing company. She also led company initiatives to develop a customer service monitoring system, customized operating and fleet management software, convention sales systems and a system for training hundreds of good drivers.

In 2005, she drew upon her experience hiring and training key managers to execute growth strategies when she became a management consultant and executive coach. She formalized her consulting business as High Performance Quest, LLC, in 2010. With emphasis on leadership development and clear growth strategies, she focused on working with owners and CEOs of small and medium-size businesses to transform their companies into high-performance organizations. Ms. Hotard herself was trained in executive coaching by renowned leadership coach Lee Thayer. She participated for 10 years as a member of The Executive Committee (TEC), a CEO development organization.

“It’s a challenging transition for companies to grow from an entrepreneurial-style organization to a well-managed, styled organization. I enjoy working in that area,” Ms. Hotard said. “You have to be really strong in your systems, strategies and diligent in your management. That’s what makes you a strong competitor.”

“My passionate purpose is helping people journey from who they are to who they ought to be to lead high-performance organizations,” she added. “Leadership mastery is a journey like no other; it brings true meaning to life. Great leaders create a better future for their organizations. The Trailways Board is open to new opportunities; I’m looking forward to being of service to them.”

Ms. Hotard has held numerous leadership positions in industry associations over the years. She was a founding member and first chairman of the International Motorcoach Group (IMG), and has served on many organizational boards and committees—the National Motorcoach Network; Executive Committee & board, American Bus Association (ABA); board & Sales and Marketing Committee of Gray Line Worldwide; board of the Mississippi Gulf Coast Convention & Visitors Bureau; and, board of the New Orleans Convention and Tourism Bureau.

In 2000, Ms. Hotard was honored with the METRO Magazine Motorcoach Industry Achievement Award “for her service to the industry’s associations and for her example and leadership as a successful provider of safe and high-quality passenger service.”

Her career has not been limited to the passenger transportation industry. During 2003-2005, as a partner in a start-up, ready-mix concrete company, Baker Ready Mix Concrete & Building Materials, in New Orleans, Ms. Hotard served as financier and played a key role in the planning process for all aspects of the business.

Serving as the lead on a complex real estate acquisition, Ms. Hotard and her brother, Eric Hotard, also became investment partners with French Quarter hotelier Michael Valentino in the purchase of the 225-room Canal Street Hotel in downtown New Orleans. The hotel is undergoing restoration and is scheduled to reopen in 2017.

Most recently, Ms. Hotard spoke on February 22, 2016, at a stockholder roundtable on “Customer Service and Driver Professionalism” at Trailways’ 80th Anniversary Stockholders Meeting and Conference in Cape Coral, FL.

Gale Ellsworth described Eva Hotard as a warm, solid, keen and savvy businesswoman. “Trailways is extremely privileged to have Eva join its Team. I am confident she will lead Trailways onward and upward,” said Ms. Ellsworth.

Print Press Release PDF: Trailways Appoints New President & CEO.5.16.16

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About Trailways: Trailways was founded in 1936 by five independent motorcoach operators. Today it consists of 66 independently owned and operated motorcoach companies located throughout North America and Europe, most family-owned. Trailways drivers operate a wide variety of more than 12,000 passenger transportation vehicles. Through the more than 100 companies in its Affiliated Partners Program, the organization also maintains a close working relationship with industry-related suppliers and vendors, as well as other tour and travel service entities. Visit: www.trailways.com; Phone: 703-691-3052




Trailways Expands Affiliated Partners Program with New “Travel & Leisure Group”

Formed for Hospitality Industry Seeking Bus Group Business


Fairfax, VA—May 13, 2016 – The Trailways Transportation System (Trailways) is expanding its Affiliated Partner program with the addition of a new industry-related membership subset — called the Trailways Travel & Leisure Group.

The Trailways travel and leisure group includes destinations, attractions and amusement parks; hotels and restaurants, theatrical productions, music and entertainment venues; casinos; cruise ship lines, airlines and rental car companies, and many other travel-leisure providers.


“The traveling public will benefit from this new group of travel and transport-related providers,” said Ron Moore, Trailways Chairman. “Bus groups traveling with Trailways companies may be able to gain better access to events, or perhaps better pricing, through Team Trailways.”

Moore also stated the special membership group will help strengthen Trailways’ overall strategic marketing goal—providing not only heighten and expanded visibility to those members from this group, the Trailways brand as well as added value to its network of stockholder carriers.

Recruitment for the new travel and leisure group commenced last month; already, more than twenty entities have joined.

Trailways’ travel-leisure group members include hotels and entertainment venues in popular group tour destinations such as Atlantic City, Branson, Pigeon Forge, the Ozarks and Lancaster as well as national hotel brand, Pillar Hotel Group.

“Creating a special place for these great supporters of the motorcoach industry, particularly with the well-known and respected transport brand of Trailways—will allow more companies who wish to expand their marketing and visibility efforts to enjoy a great return on their relationship investment. We anticipate that Trailways stockholders will take advantage of greater opportunities to increase awareness and business with potential group travelers,” Moore said.

Prior to this, Trailways’ Affiliated Partner program offered two business affiliation subset categories; Affiliated- and Preferred Partners; both areas are composed of primarily of bus & coach vehicle manufacturers as well as other products, programs and operated-related services.

The program has flourished with more than 100 sustaining members and a sold-out exhibitor event at the annual Trailways conference.   “It is a vital part of the Trailways organization with many companies providing ongoing sponsorship as well as several rebate programs,” Bob Greene, Trailways Affiliated Partner Committee Chairman, said.

For more information, please contact Diane Walden, Business Development – Trailways at ditrails@trailways.com (703) 362-8438 or the Trailways administrative office (703)-691-3052. Learn more via the TeamTrailways.com website (http://www.teamtrailways.com/).

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About Trailways: Trailways was founded in 1936 by five independent motorcoach operators. Today it consists of 65 independently owned and operated motorcoach companies located throughout North America and Europe, most family-owned. Trailways drivers operate a wide variety of more than 12,000 passenger transportation vehicles. Through the more than 100 companies in its Affiliated Partners Program, the organization also maintains a close working relationship with industry-related suppliers and vendors, as well as other tour and travel service entities. Visit: www.trailways.com; Phone: 703-691-3052




Branding experts Cooley Group join Trailways’ Affiliated Partner Program

Cooley Group, Inc., joins Trailways as ‘brand new’ affiliated partner

Fairfax, VA – May 6, 2016 – The Cooley Group, Inc., a company specializing in building brand awareness and managing brands via printed materials, promotional products and branded apparel, has joined Trailways Transportation System, Inc., as an affiliated partner.

“One of Trailways’ most valuable assets is its 80-year-old, well-recognized and well-regarded brand name,” said Ron Moore, Trailways Chairman. “Because we understand the importance of brand management, it’s fitting that we welcome to Team Trailways the Cooley Group, which has more than 70 years of experience building and enhancing its clients’ brands.”

Founded in 1945 by Clarence “Scoop” Cooley, the company initially focused on independent business forms distribution. Today it has five locations in New York State (in the vicinities of Albany, Hudson Valley, Rochester, Syracuse and Utica), serves clients globally and ranks among the top 25 print distributorships in the United States, according to the Print Services & Distribution Association.

“Building a brand takes vision, passion and, most importantly, discipline – the discipline never to waiver from your brand’s DNA and what your message to the world will be. We at Cooley can help you to define your brand or to redefine your brand identity,” said Jeana Nicotera, a Cooley Group board member and brand consultant who has spoken nationally as a brand expert. “First, we work with you to understand your brand; and only then do we recommend appropriate solutions.”

“Our position as one of the top 25 distributorships allows us to offer our clients the most competitive prices and selections anywhere for branded products,” said Karie Ballway, another Cooley Group board member and brand consultant.

“We offer printing solutions for every type of printing for any size business,” Ballway said. “Our print-on-demand programs eliminate waste while saving warehouse space. We also can print and store high-volume items in our own warehouses, then drop ship to any client’s address within 24 to 72 hours. We offer online ordering as well.”

A sampling of the Cooley Group’s production capabilities includes:

  • business forms and checks
  • labels
  • stationery
  • direct mail
  • bar coding
  • software compatible forms
  • variable imaging
  • presentation folders
  • tags
  • plastic cards

“In the area of specialty printing, with Cooley there are no limits,” Ballway said. “We provide both stock and custom solutions for our clients’ special projects.”

Specialty printing includes projects such as:

  • special die cutting
  • vehicle wraps
  • signage
  • packaging
  • boxes
  • banners
  • display units
  • table covers
  • event tents
  • corrugated products
  • mailing and marketing materials

In addition to its comprehensive printing capabilities, the Cooley Group offers a promotional product line of thousands of items.

“Promotional products outlast almost any type of advertising and have the ability of staying visible to customers for years to come. They also have a higher perceived value,” Nicotera said. “The key is to choose an item that matches your business and your client’s business and goals. I constantly monitor the most current and innovative products within our industry and strategize effective business solutions for my clients.”

A sampling of promotional products offered by the Cooley Group includes:

  • corporate gifts
  • employee recognition awards
  • golf tournament prizes
  • trade show giveaways
  • office accessories
  • computer and technology products
  • travel and auto equipment
  • tools
  • housewares
  • health and safety products
  • drinkware
  • bags
  • magnets

To provide yet another means of promoting clients’ brands, the Cooley Group also sells branded corporate apparel in a variety of woven and knitted fabrics, including organic, sustainable, renewable and recycled fibers.

Apparel products offered by the Cooley Group include:

  • T-shirts
  • sweatshirts
  • slacks
  • high-end leather jackets
  • workwear
  • outerwear
  • team gear
  • bags
  • hats and caps

“We look forward to helping Trailways motorcoach companies and our fellow affiliated partners proudly promote the Trailways brand,” said Nicotera.

Contact: Jeana Nicotera, Brand Consultant                             Contact: Karie Ballway, Brand Consultant, Cooley Group, Inc.                                                                       Cooley Group, Inc.

Telephone: 315-285-4247                                                           Telephone: 315-254-2142

Fax: 315-732-0180                                                                       Fax: 315-432-5405

E-mail: jnicotera@cooleybrand.com                             E-mail: kballway@cooleybrand.com

Toll-Free: 800-367-6716

Website: www.cooleybrand.com

About Team Trailways

The Trailways Transportation System, Inc. (Trailways), founded in 1936, is comprised of 66 independently owned/operated motorcoach companies based throughout North America and Europe. Each company adheres to the highest safety standards as required by the United States Department of Defense (DOD) or its country’s equivalent. Visit the Trailways website at www.trailways.com and www.teamtrailways.com 


Trailways Fairfax, VA 22030 703-691-3052 – Voice / 703-691-9047 – Fax



Trailways 2017 Conference Awards, News

Thank you for attending the 2017 Annual Trailways Meeting


Outstanding Driver Awards

Fleet Safety Awards

Spirit & Service Awards

Speaker Recaps



Save the Dates:  February 26-27, 2018


Print the Flyer

2018 Save the Date

2018 Hilton

Exhibitors & Affiliates must be Affiliated Partners in order to attend. Join Now

Sessions and events are open for Sponsorship!

Thank you for your support. Please contact Diane Walden ditrails@Trailways.com








Amador Trailways Selects Betterez to Improve Customer Experience & Increase Top-line Revenue

May 4, 2016 – Toronto, Ontario and Reno, NV: Betterez Inc., a Reservations & Ticketing Management (RTM) technology provider, announced today Amador Trailways, has gone live with the Betterez Motorcoach technology product suite as part of the company’s efforts to improve Customer Experience across their sales channels.

“Trailways is a storied motorcoach brand and organization; Betterez became an Affiliate Partner of Trailways in 2015, and we’re pleased to have Amador Trailways using the Betterez Motorcoach Platform for their South Tahoe Airport product,” said Tal Shalit, CEO of Betterez.  “Immediately, Amador has improved their Customer Experience and conversion rate of booking a reservation, by utilizing Betterez’ streamlined and mobile responsive online booking flow.  In addition, Betterez will allow Amador to operate more efficiently by dynamically changing schedules, routes, capacity, and pricing logic, all through its intuitive and powerful operator self service capability.”

“We initially approached Betterez based on a recommendation from another bus company with a similar Airport shuttle run to ours, after expressing our desire for a better online booking flow,” said Lisa Allen, Manager Amador Trailways.  “After seeing the additional back office operations, finance, and reporting capabilities, we selected Betterez due to their ease of use and flexibility across all back office and customer requirements for our Airport run.  We’re looking forward to the improvements we’ll see from the Betterez system and to expanding use across other Amador Trailways products.”

To view the Betterez fast, modern booking flow see more at: South Tahoe

About Betterez: Betterez, founded in 2011 is a next generation Reservations & Ticketing Management (RTM) technology company focused on helping Motorcoach Operators grow their businesses, and run operations and finance more efficiently.  In Motorcoach Betterez supports Long-haul Line Runs, Regional Commuters, Airport Shuttles, College Shuttles, Corporate Contracts, Casino Runs, and Scheduled Tours www.betterez.com

Mike Van Horn – Betterez +1.858.366.3733 mvh@betterez.com

Trailways – Fairfax, VA 22030 – 703-691-3052 www.trailways.com



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