New era of digital advancements and opportunity.


December 5th, 2019 To: Trailways Shareholders and Shareholder Management   

On Wednesday December 4th, version 1.3.0 of Trailways.com was released to the general public. This is the third iteration of our website, developed by our very own Trailways.com team, ushering in a new era of digital advancements and opportunity.

The joint investment made in Trailways’ digital presence represents a defining moment in our brand’s 85 year history; moreover, it significantly improves our ability to compete in an increasingly modern marketplace. By investing in our digital footprint, the Trailways brand is preventing sales from leaving our hands and falling into those of third parties. Each day, I’m incredibly proud to lead the Trailways.com team as we work hard for you and your businesses. Today, I’m eager to share with you the initial results of our launch as well as features recently released on the domain that are helping move you forward. I encourage you to share this report with leaders inside your organization so that they may be aware of the ongoing efforts to market and sell your products online. Yours Truly, Alex Berardi President, Trailways.com Scroll down now to read the report… Shareholder Report: Trailways.com Advancements Traffic Traffic has risen exponentially since the launch of our new site on September 24th, 2019 and has been marked by an increasingly active user base and lower bounce rate. Please see the below chart for more detailed information that displays site traffic spanning from years 2016 to present. 3rd & 4th Quarter 2019 – Website Versions 1.0 through 1.3.1 Site Wide • Establish a new secure Server and DNS hosting • Developed four (4) websites for quality and assurance testing of all new features before release to the public • Created members.trailways.com for all stockholder interactions o Identified opportunity to create one stop shopping for our members • Improvements to UX/UI (Customer Experience and Interface) • Created and automated monthly report on Trailways.com performance, due for release mid December 2019 • Continued integration of Salesforce Marketing Suite; including sending our first promotional campaigns by e-mail to over 200,000 customers • Resolved over 40,000 errors on the Trailways.com domain • Redirected over 1000,000 pages of traffic to Trailways.com • Repurposed our Social Media Channels to focus solely on B2C Communication, with an expected Phase One launch of December 2019 Charter Specific • Search Engine Optimization o Identified the keywords consumers most often used when shopping for charter trips online o Integrated these keywords into Charter page o Developed long term version for building a modern Search Engine Optimization strategy for Charter at Trailways.com based on competitor analysis  To be integrated and fine-tuned on a monthly basis • Search Engine Marketing o Continued Paid Add Strategy o Identified opportunity for Charter members to increase Charter Inquires through additional investments in paid advertising on Search Engines and Social Media • Charter Inquiry Form o Ensured that bookings returned to a normal average by 11/1/2019 o Developed and instituted plan to increase weekly Charter Inquiries by year end and into 2020 o Improved user experience of Charter Inquiry Form o Developed a modern mobile friendly version of Charter Inquiry Form o Identified opportunity for Charter members to increase Charter Inquiries through digitizing the Charter Inquiry Form, which is more competitive with industry leaders Line Run Specific • Launched Adirondack, Burlington, Fullington, New York, and Pine Hill Trailways on Trailways.com • Forwarded traffic from Trailways carrier’s existing sites related to line run service to Trailways.com • Launched Customer Accounts and invited over 150,000 customers to join our Driven Rewards program o Added customer self-service features to Driven Rewards accounts, an industry first • Added online refunds • Added travel alerts and customer notifications • Added Multiple fare classes to our webstore • Added support for multiple languages • Added customer experience improvements • Refined new Trailways Nationwide Ticketing Terms and Conditions • Removed PayPal as a payment option due to proclivity for fraudulent payments on this channel o Expected to re-launch platform with better payment controls in place Q2 2020 For questions or comments, please reply to this e-mail. STAY CONNECTED Preference Center This email was sent by Trailways.com 7 Renaissance Square White Plains, NY, 10601, US

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