Marketing, Sales & Training


Continued Resiliency, New Busie Charter-Booking Technology Will Drive Trailways in ‘22

Trailways’ growth in 2022 will be technology-driven. “Everybody’s sales will be moving again in one form or another; tour, charter, direct line or sightseeing,” said Gene Berardi, Executive Committee member and President of Adirondack Trailways, Hurley, N.Y. “With scheduled service, 70% of bus travel bookings across the country are on the internet industrywide.  No one walks up and buys a ticket. The time is right for Trailways to be working with technology, and we’re going to be the leader.”

Charter has historically lagged direct line and tour products, however that is all about to change. The Busie charter sales platform, a cloud-based lead booking system that will be added to Trailways.com in the next few months, will give carriers a more efficient system to build business and profitability. “There are a lot of bus brokers out there,” said Gene. “I would rather use Trailways.com to sell more charters than pay a lot of commission to brokers. It’s all changing. We all know the time it takes to prepare quotes for a move, versus what really gets booked. Busie’s process will change that.”

“Having one central Trailways system to track and capture charter opportunities lets membership staff spend more time selling, and less time calculating quotes,” said Louis Bookoff, co-founder and CEO at Busie. In beta testing with Trailways’ seven largest carriers, the Busie system offers carriers a comprehensive and intuitive web-based charter quoting and booking portal that’s user-friendly for members and gives them the opportunity to include dynamic pricing on trips or tweak pricing based on market conditions. Additionally, it gives the Trailways network the ability to offer a truly modern quoting and booking experience online at Trailways.com “We’ve been working closely with Trailways’ executive team for more than a year to create a system that accelerates charter bookings for members, acts as a revenue stream and keeps Trailways leading the future.”

To learn more about Busie, or for a presentation please contact: trailways@getbusie.com

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